High-Impact Direct Mailer
THE CHALLENGE
Elevate season ticket holders.
The ask was simple: Create a direct mailer to convince season-ticket holders to renew for the 2016 race season.
THE SOLUTION
The Officer of Octane.
We knew season-ticket holders were not your average race fan. They had an aura of authority over the track, and its patrons. With that in mind, we elevated the season-ticket holder to An Officer of Octane. And every officer needs a violation book to keep the populous in order.
THE RESULTS
We thought it was a good idea, the American Advertising Federation agreed.
Dallas District: Awarded Gold Addy
Southwest Regional: Awarded Silver Addy
