Total Rebrand
THE CHALLENGE
Reintroduce deliciousness.
La Terra Fina came to Hornall Anderson with a weird problem to solve. They had almost zero brand recognition (less than %5) while still producing some truly delicious dips and quiches. As our senior strategist said, "We literally can't fuck this up."
It was clear what we had to do first, snack party. Our thoughts were verified, the dips and quiches are, in fact, very delicious.
THE SOLUTION
A generous helping.
I was paired with a designer and after many, many rounds of creative reviews, several beers, and a collaborative working session with La Terra Fina, we landed on something special.
A logo that invites customers to enjoy moments with friends and family and a tone and voice that showcases their personality and differentiates them in the marketplace.
Agency: Hornall Anderson
CD: Lauren DiRusso | Allison Roger
Designer: Damien Bertels
